Skye’s petition to ban magazine plastic toys!
This young eco-hero is fighting to tackle plastic in publishing…
10-year-old Skye Neville from Fairbourne, Wales, is campaigning to stop plastic toy freebies being sold with children’s magazines.
Skye loves reading her favourite kids’ magazines, but hates that they come at a cost to the environment due to the free, often non-recyclable plastic toys on the front.
Many of these magazine toys – known as ‘covermounts’ – are thrown away, ending up in landfill. Some also have a large carbon footprint because they’re produced in China. This makes them cheaper to make, but means they’re transported huge distances to get them to the UK.
All in all, the tiny toys aren’t good for our planet – and Skye has had enough of them.
Do you want to be a changemaker, like Skye? Join the Dirt Is Good Academy – an exciting new website for kids who want to make a difference in the world!
Skye knew she had to take action against the “pointless plastic toys” that flood through her letterbox each month…
So, taking inspiration from two young girls – who succeeded in petitioning McDonald’s to remove plastic toys from its Happy Meals – Skye decided to launch a petition of her own. Her petition asks publishers to ban plastic toys on comics and magazines. After all, if McDonald’s can do the right thing, Skye thought, why can’t publishers?
“I just want the magazine”, Skye writes on her petition page. “I don’t want or need the cheap plastic toys which are either played with for a few minutes, or break on the first use and are thrown away.”
Instead, Skye wants magazines to offer sustainable and ethical gifts – or no gifts at all.
At the time of writing, her petition has received a whopping 64,000 signatures, and she’s hoping to get many more! Even more excitingly, publishers and news companies are already taking notice of Skye’s campaign. In February 2021, Skye’s campaign was featured in her local newspaper, and she’s now been written about by national publications, like the BBC!
On the 23rd of March 2021, Waitrose announced its decision to no longer sell children’s magazines containing disposable plastic toys. Magazine publishers have eight weeks to change their ways – or face being banned from the supermarket’s shelves.
This decision was directly inspired by Skye’s stand against plastic – what an amazing result!
What is Nat Geo Kids doing?
Here at Nat Geo Kids HQ, we’ve been working hard to clean up our act for some time now. We’ll be honest with you, becoming green isn’t always easy, and the challenges are harder in some countries than in others, but we’re not going to let that stop us!
Over the past two years, we’ve made big changes to our UK and Ireland editions. We’ve switched the plastic bags our magazines used to come in for paper envelopes. We’re switching our free gifts to plastic-free (including plastic-free packaging), and soon these will be made of paper or card.
Plus, we’ve moved the production of our free gifts to the UK. This means that all our items are produced locally, supporting UK businesses, and don’t need to be shipped overseas to get here!
We’re hoping to make these important changes to our magazines in Australia and New Zealand soon, too. Plus, we’ve still got a little further to go before we’re completely plastic-free. For example, we still use a strip of sticky tape to attach gifts to the front of our magazines in shops. We’re searching for an eco-alternative and we’ll update you as soon as we have one!
Watch Skye’s interview with Nat Geo Kids!
We sat down with this amazing young eco-hero to find out more…
Every voice matters!
All the changes that Nat Geo Kids have made for our planet, are thanks to amazing young kids like Skye and our Nat Geo Kids readers, who pushed us to do better. And it just goes to show, that speaking up for what you believe in really can make a difference!
You can still sign Skye’s petition here: change.org.
Did you know we have a FREE downloadable Plastic Pollution primary resource? Great for teachers, homeschoolers and parents alike!
Awesome! The toys were nice but not as nice as our lives and our planet.
Awesome idea! Although they were nice, they definitely are NOT as good as our lives and the planet! Every little thing helps :)
definitely a great idea !
That is a very good idea but my brother likes them soooooooooooooooooooooooooooooooooooooooooo much
You Are RIGHT Sky!
Hi Skye again I just wanted to say I totally agree about your plastic magazines and we should all help the world!!
Hi Skye I so agree we should do that and save the word, it would be great!!!
hi sky totaly agree with you about plastic magazens YOU ARE SO COOL
I would sign the petition but my mum would not let me. Sorry Skye!
Well done skye that is amzing
Well done Skye! I agree.
Lets do this!
I realy like how Skye's idea
Best idea ever, you're a changemaker!
so cool good work!!!!!!
Cool! Nice work, Skye!
Love your work Skye!Your an insparation!
Great job sky! You are an inspiration.
hey sky i dont like your idea
Well done Skye, great idea
great! this is an amazing thing to happen! go skye!
Oh my gosh!! Congratulations Skye well done ✅ your done such great work
That's great work Skye, well done I hope you get the response you want
What about Lego magazines I love those.
Well done the toys are useless :)
I completely agree with Skye and I am going on a strike to stop useless magazine toys too !
I totally agree. Not sure the magazines will decide to be banned. I'm not sure when they're going to stop though as it is the 28th May now and I've still seen some. But I have seen ones with things like pens and that sort of stuff.
Keep up the good work!
YES this is good cause hope come truè
Nice job !! I totally agree with the idea And I hope it will change!!!
Wow sounds amazing of how our world is being more green and that is different in USA!
We all can do it!
Soo good job!
Go skye.plastic toys are cheap pieces of junk you should get rid of them this is our only planet and we need to protect it!
By the looks of it there aren’t many more signatures needed
I think Skye's cause is amazing and I totally agree with her; the toys that are put on the front of magazines don't last very long and most of them are 100% plastic. Every small thing matters, and we need these changes now more than every.
Skye's cause is amazing, and I totally agree with it; the toys don't last long and they are mostly 100% plastic! I think what she is doing is amazing, and we should all see if there is anything we can do to help save the planet.
Well done Skye
this is fun!
you are the best! and you teach me alot
It's the magazines that get thrown away more than the toys I get her idea but you get the toy and you throw the magazine away.
I think in my view, for them to go. All I do know is that some people will miss them. As they are fun and usually have activities to do. Or another alternative, is to change it to paper. Like, some magazines have crafts to do, such as 'Mr Maker' and 'create, make, use it' magazines that use crafting materials like wool or felt. Or if we go further, using some materials may cause into damaging trees, or breaking natural things. Now about people who don't like those things and like those make up things that comes with 'fake' lipstick and nail vanish and lip gloss. I think those things are wasting 20% of 100% plastic. It leaves only 80% left! That sounds much less! And it is. So in my opinion, I think the plastic toys should not go but be changed into different materials.
i hear what your saying Skye no one plays with them only for an hour and then gets thrown away i am trying to save big cats eliphants but tigers mostly
Children don't even play with the plastic toys for more than an hour and they just clutter up the house. Well done Skye!
I think Skye's action was great, really shows us kids what we're capable of and it's disgraceful that toys aren't recyclable and end up in landfill.
hi there tottley agrey with skye
Lets do this!
There is no PLANet B! Let’s save our Earth, #uselessplastic!
Love what you are doing Skye
I love what you are doing Sky
We all need to take action
I agree but what toys do we make toys of then
What an amazing cause! Plastic toys are just a way to get people to buy magazines that aren't any good anyways. They're horrible for the environment and are the worst! Skye for the win!
Keep up the good work!
Like Skye, I enjoy reading magazines but I don't like the plastic toys.
Yes I completely agree we always get rid of plastic toys when we should just keep them or not have them at all
Save the earth! I always get NG kids magazines whereas my sibling gets plasticy magazines.
keep up the good work
I think what Skye is doing is amazing and we should follow her example by using less plastic in our daily lives. SAVE THE ENVIRONMENT!
Gr8 idea Skye!
This is a great idea and Skye is right, nobody wants or needs any of the cheap plastic toys on mags
This is AMAZING! GREAT idea Skye!
yay lets do this #STOPPLATISCTOYS!
LETS MAKE EARTH GREAT AGAIN!!!!
that's a great Idea you go girl!
LETS BEGIN NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOW
this makes me a little sad but, it saves the earth so...
Yay! Well done! Let’s stop this now!
BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!! #save the toys
ooooooOOoooo0 soo Co0l i will use less plastic
this is amazing you go girl!
Let's take action!
This is an amazing initiative. I think we should really take action on this subject.
This is great!
This so amazing
Well done skye! We are with you!
yes!! thankyou!! lets do this together!!
Just don’t litter I like the freebies whatever those are
We can use plastic toys if we dispose of them properly
Let's do this!
I think this is really going to help the planet! I think everyone should stop this nonsense with all this plastic toys, i really hate what people put into the magazines these days!
This is a brilliant idea, they also need to ban the plastic toys that come in kinder eggs. They end up in the bin because they are just pointless! Thank you Skye!
Save the planet !!!!!!!
she is amazing
DO THIS #takecareoftheplanet
Save the earth!
Well done skye ! we need to take action and save our planet !!
My avatar is cute
Right thing to do. Well done! It should be the priority of the world!
Good job skye
I also dislike when magazines are made of plasticy paper because it is bad for the environment and the magazines should be able to be made out of normal paper. And every time when I was smaller I used to get a magazine and then the toys would break and I would have to throw them away.
Well done Skye
let's do this and put an end to this
Great she's doing this!! Who needs adults?!
It's so great she's doing this! It just inspires young kids to do things to save the world! Who needs adults?
I would like all magazines to be like Natgeo kids plastic free gifts
To be honest with you I hardly ever get magazines but when I am out and about seeing other kids much younger than me pestering for a magizine I then realize the only reason they want the magazine is because it's got a fun looking plastic toy in it but they don't need it, there are way more safe non free plastic toys that are way more fun also I only like magazines especially natgeokids because they are about animals and I love learning new facts everyday P.s sorry my message is very long lol
Let’s take action
Well done Skye I have always hated those worthless little toys. YOU'RE MAKING A BIG DIFFERENCE
Who cares about the plastic. A mag should sell for the quality of the writing and whats inside not for the junky pieces of plastic
I'd be happy to give the toys up too. No one really uses them anyway.
I am going to join the 'Dirt Is Good' Academy. Of course I'll give up the useless freebies!!! So inspiring to know that someone other than me is trying to make a difference! -Amaya, 10
I am going to join the 'Dirt Is Good' Academy. So inspiring to know that someone other than me is trying to make a difference and that I'm not alone. Good work, Skye! -Amaya, 10
I am amazed about it, seriously I can't belive how much my lego figure is causing the world trouble
No We can't give up Legos
that means we have to give up legos!
Horrible things those freebies
I am perfectly happy to give up the freebies.
could you tell Skye I love her project I will give up those useless things.
The plastic needs to stop it is ruining this earth we really need to help our world thank you Nat geo for using reusable wrapping!
Well done skye!